LINE has 18 million users in Taiwan, and nearly 80% of Taiwanese people use LINE as their main communication tool. LINE and Facebook have different origins; Facebook started by creating friend lists in college campuses to help people get to know each other and make friends. LINE began with instant messaging, initially replacing paid text messages, then introducing free sticker chats, free video calls, and more chat tools. However, social interaction is somewhat unfamiliar to LINE; you need to find friends yourself to become LINE friends, and LINE does not recommend friends to you like Facebook does. Therefore, the first thing you need to do when you want to use LINE for marketing is to figure out how to add strangers as friends.
Before adding friends, let’s take a look at the well-known 2A3R rule in internet marketing. The 2A3R rule consists of five main steps: first, "Acquire Friends (Acquisition)", you must become friends with people (initially strangers) on LINE. Next, find ways to spark curiosity and start a conversation, which is "Activate Interaction". Among them, some friends will be interested, and some will not; you must find ways to keep the interested friends, which is "Increase Retention". When you interact with these friends for a long time (greeting, caring, and sharing), gradually building trust, you can introduce marketing and achieve "Revenue". People like to buy from those they trust; when friends turn into customers, they become the best live advertisements and witnesses. Through the incentives of repurchase and recommendation, customers will bring you more customers, which is "Referral". Following these five steps consistently brings you closer to success!
To use LINE, you must first register one or more LINE accounts. It is advisable to separate personal and work LINE accounts. Marketing inherently carries risks, so please create a new LINE account for marketing purposes; do not use your personal account for marketing.
You can register a LINE account using two identities: the first identity is a mobile phone number. You can apply for a mobile phone and use this phone number to register a LINE account. Many people use prepaid cards, but personal applications for prepaid cards may have limits, so be sure to inquire clearly. The other way is to register using a Facebook account. You can use an email to register a Facebook account and then apply for a LINE account using your Facebook account. It is important to note that you can only register a maximum of two Facebook accounts per day.
With a LINE account, the next step is to increase your friends. A single LINE account can have a maximum of 5,000 friends. The more LINE accounts you have, the more strangers you can reach. You can set user IDs or allow others to add you as friends using their mobile phone, or provide a friend addition link or QR code for friends to add you. However, these methods can only add acquaintances, and the speed of adding friends is slow. If we want to use LINE to develop the market for marketing, adding strangers is essential; the more people you add, the more contacts you have, so the speed of adding friends becomes very important!
How do we add so many strangers? The most effective way is through "Extraction Service". We use data mining techniques to search for and filter friend lists in bulk, making it easy for you to add friends from the cloud. Currently, the number of friends available in the cloud has exceeded 3 million. You just need to subscribe to the extraction service, set your retrieval conditions, and you can add friends 24 hours a day to expand your network and reach more potential customers!
The act of adding friends is called "First Exposure". When you add someone as a friend, they will see your profile photo, homepage photo, name, and status message. By cleverly using these four exposure messages, you can attract the other person to accept your friend request, leading to further interaction.
Of course, some people create a large number of LINE accounts, fill them with friends but do not care about mutual interaction; they simply wish to spread advertisements through exposure to guide potential customers to join another LINE account, make service calls, or browse the official website for marketing purposes.
With a full set of friends (filled to 5,000), the next step is to befriend these people. You must attract them to approach you like a magnet. Not everyone among your 5,000 friends will be interested in you, but at least you have established contact with 5,000 people, which is not easy. Imagine how much time and effort it would take to distribute flyers to 5,000 people or make calls to 5,000 people. The advantage of using LINE marketing is that it allows you to quickly access a large number of potential customers at a relatively low cost.
"Mass Exposure" refers to simply adding friends for exposure, repeatedly adding and deleting friends, focusing only on the first exposure, hoping to contact (expose) the most customers in a short time, especially helpful for increasing visibility.
When you purchase the LINE Auto-Add Friends Robot and subscribe to the extraction service, you can use the mass exposure function. Mass exposure can operate 24 hours a day, significantly increasing the visibility and popularity of your business or product service.
If you don't have time to use the robot for mass exposure, you can also directly purchase mass exposure ads from us, and we will run the ads for you.
After gaining friends, create a LINE group and invite friends to join the group. This is known as "Second Exposure". Groups are like attending a party where everyone can chat about common interests and share opinions. Inviting friends to join the group also filters friends; if someone hasn't joined for a long time, consider canceling their invitation or even deleting them as friends, then adding new friends to increase interaction within the group.
Each group has a limit of 500 people. You can use the value-added feature of the LINE Auto-Add Friends Robot to automatically add friends to the group.
Prepare text, images, or videos, and send them to LINE friends. This is known as "Third Exposure", which we refer to as "Strong Exposure". Unlike the first exposure of adding friends and the second exposure of adding groups, strong exposure forces the other party to view the message you sent, just like sending a text message to a friend. Therefore, "Strong Exposure" is currently the most effective method with the highest open rate.
After adding many friends, sending messages to them is the fastest method, but it also carries the highest risk. If the other party reports you, you could be suspended. Therefore, it is recommended not to rush to send advertising messages unless you know how to generate many LINE accounts quickly.
The teacher said: "Time can cultivate trust."
It is advisable to occasionally send greetings or care messages to gradually bridge the distance between you and your friends. If the other party adds you as a friend, they cannot report you, and your advertising messages will not be reported either. So, if you send messages to friends, please make sure your goal is to increase friendliness and resonance. Simply sending mass advertising messages can easily lead to friends feeling annoyed (reporting you), and may even scare them away (blocking you).
蘊藏許多助人的知識與智慧。